Crumbl Pink Velvet Heart Cake: Ingredients, Allergens & More
Crumbl Pink Velvet Heart Cake Cookie is a tender pink velvet cake-like pastry with vanilla cream cheese frosting and sweet cake crumbs on top.
The Crumbl Pink Velvet Heart Cake Cookie is a time-limited Crumbl dessert with a soft heart-shaped pink velvet cake base topped with vanilla cream cheese frosting and finished with cake crumbs. As of today, Crumbl no longer advertises it as a regular cookie, but as a fluffy cake-batter-like dessert which it offers as a weekly flavor.
Readers who enjoy sweet cake-style Crumbl desserts, cream cheese frosting, pink velvet flavor, and festal-themed desserts to celebrate events such as Valentine’s Day, Mother’s Day, birthdays, or gift boxes would be the best readers to target with this dessert.

Pink Velvet Heart Cake
- Main flavor: Sweet pink velvet cake batter
- Frosting: Vanilla cream cheese frosting
- Topping: Pink cake crumbs
- Calories:
- Allergens: Milk, soy, wheat, egg
Crumbl Pink Velvet Heart Cake Flavor Profile
A flavor profile is created based on three key components, namely, a soft pink velvet cake base, sweet vanilla cream cheese frosting, and crumb topping.
| Flavor Element | What to Expect |
|---|---|
| Cake base | Soft, sweet, fluffy, cake-batter-style texture |
| Frosting | Creamy vanilla cream cheese frosting |
| Topping | Cake crumbs for extra texture and visual appeal |
| Sweetness level | High |
| Texture | Soft cake base with smooth frosting |
| Overall style | Dessert-like, festive, rich, and bakery-inspired |
Simple Flavor Chart
| Category | Rating |
|---|---|
| Sweetness | ★★★★★ |
| Creaminess | ★★★★☆ |
| Cake flavor | ★★★★★ |
| Chocolate intensity | ★★☆☆☆ |
| Richness | ★★★★☆ |
| Texture contrast | ★★★☆☆ |
It is a nice taste to those who like cake batter desserts, cream cheese frosting and sweet crumbl flavors over dark chocolate, fruit-laden, or salty-sweet cookies.
Crumbl Pink Velvet Heart Cake Ingredients
Crumbl markets its desserts as being prepared by hand using fresh ingredients, and the product information provided identifies common ingredients of a bakery like flour, sugar, butter, eggs and chocolate.
The background description of the current menu also describes the dessert as a cake batter cake served with vanilla cream cheese frosting and cake crumbs.
Main Ingredient Notes
| Ingredient / Component | Purpose in the Dessert |
|---|---|
| Flour | Forms the cake-style base |
| Sugar | Adds sweetness and tenderness |
| Butter | Adds richness and soft texture |
| Eggs | Help structure the cake base |
| Chocolate | Adds mild velvet-style flavor depth |
| Cream cheese frosting | Adds tangy sweetness and creamy texture |
| Cake crumbs | Add decoration and light texture |
Notable fact: The recipes and ingredients of Crumbl can differ depending on the location, the version of the product, and the rotation of the menu. To get the most accurate list of ingredients, the reader is advised to consult the official Crumbl app, store menu, or nutrition/allergen page before ordering.
Allergy Information
The Crumbl Pink Velvet Heart Cake Cookie has milk, soy, wheat and egg depending on the allergy information that is provided about this flavor.
| Allergen | Present? |
|---|---|
| Milk | Yes |
| Soy | Yes |
| Wheat | Yes |
| Egg | Yes |
| Peanut | Not listed as a direct allergen for this item |
| Tree nuts | Not listed as a direct allergen for this item |
| Sesame | Not listed as a direct allergen for this item |
Crumbl also observes that its products are prepared in an open kitchen which may be contaminated with common allergens such as milk, egg, wheat, soy, tree nuts and peanuts, so cross-contact can occur.
Is Crumbl Pink Velvet Heart Cake Gluten-Free?
No. This dessert contains wheat, so it is not gluten-free.
Is It Dairy-Free?
No. It contains milk, and the cream cheese frosting is a dairy-based component.
Is It Egg-Free?
No. It contains egg.
Is It Vegan?
No. Since it contains milk and egg, it is not vegan.
Crumbl Pink Velvet Heart Cake Nutrition Facts
The nutrition page of Crumbl includes the large Pink Velvet Heart Cake with its 530 calories and the mini Pink Velvet Heart Cake with its 270 calories.
According to Crumbl, nutrition can also be different due to the seasonal conditions, differences in regions, substitution of ingredients or assembly and size variations at the store level.
| Nutrition Item | Large Pink Velvet Heart Cake | Mini Pink Velvet Heart Cake |
|---|---|---|
| Calories | 530 | 270 |
| Fat | 29 g | 14 g |
| Saturated fat | 8 g | 6 g |
| Trans fat | 0 g | 0 g |
| Cholesterol | 96 mg | 45 mg |
| Sodium | 455 mg | 202 mg |
| Carbohydrates | 53 g | 29 g |
| Fiber | 0 g | 0 g |
| Sugars | 51 g | 28 g |
| Protein | 6 g | 2 g |
Who Will Like This Flavor?
The Crumbl Pink Velvet Heart Cake is a strong choice for people who enjoy:
- Cake batter desserts
- Vanilla cream cheese frosting
- Pink velvet cake flavors
- Sweet, soft, frosted desserts
- Limited-edition Crumbl weekly flavors
- Heart-shaped bakery treats
- Gift-friendly dessert boxes
